[Branding, Multiple Websites, Loyalty Programs, Multimedia Product Education, Print, POP, Trade Show Video Games]
We have worked with Daimler Trucks North America for over 10 years. Creating everything from print, POP displays, websites, animated marketing tools, loyalty programs,database driven sales and education tools, and multiple tradeshow assets, including custom video games. There are many proprietary projects which we can’t show here, but some of the more visual projects follow.
Print Marketing; Brochures, Catalogs, Posters, and POP
We have designed over 50 print marketing pieces of DTNA. Promoting multiple part lines such as batteries, mattresses, filters, antennas, entertainment electronics , chrome, brakes, lighting, starters and alternators. End products included posters, brochures, flip charts, cross reference charts, and countertop and large self standing Point of Purchase displays. Below is a slide show of a brochure series we created for the “Alliance Parts” engine line. Their team came to us to give their current brand image a face lift.
Original Alliance brochure prior to our design updates:
Our New Designs:
Trade Show Video Game
We worked with their trade show team to develop a complete trade show concept. From booth imagery, signage, and design, to brochures, literature, video commercials, and an original branded video game. The game drew in show attendees as they challenged each other for high scores, and they were able to walkaway with a CD-ROM version of the game. Nothing like getting the hands sweating and heart pumping when your audience is interacting with your brand. Below you can see some of the steps involved in developing the main character for the game. We start with multiple sketches to define his character, then skin and animate him into game play.
Game Time Out Video
This served as the timeout video which played in between games.
Alliance Glass Launch
A long time distributor of glass for the trucking industry, DTNA decided it was time to enter the market with their own glass line. With over 900 locations in North America, and tremendous daily foot traffic we decided to go with a POP counter top display to launch the new glass line. The 2-sided piece sat self support on the counter top.
The cashier facing panel displayed a parts cross reference chart. The customer facing side included a die-cut piece of frosted film which emulated a dirty and cracked windshield., and read “IS IT TIME FOR NEW GLASS”
Very tactile it begged the customer to flip open the film to reveal the launch tagline “THE CHOICE IS CLEAR.”
Trade Show Development
The following images are from another trade show. This years theme, “Drive to Win.” The show booth concept was designed to strongly represent their “Alliance Parts” brand. Signage was supported with commercials playing on flat screens at the booths corners. Internally our brochures were provided as take away marketing materials. The center and highlight of the booth included 3 game kiosks at which attendees could play the custom “Drive to Win” racing video game we created for the event. A participant could choose their DTNA truck of choice, and would race around the branded track gaining points by successfully capturing “Alliance Parts” point icons.
Imagery of the booth:
Imagery of the Game: