As part of Thermo Fisher Scientific, the world leader in serving science, NanoDrop is a pioneering creator of spectrophotometers and fluorospectrometers. As they re-invent the process it is vital that they extend their message to the global scientific community. Their ongoing campaign missions is 3 fold; Establish brand value and identity with emerging scientists, create a sense of community among all end users, and continually communicate with the community about the evolution and launch of new product offerings.
Designed to appeal to young emerging scientists this matrix-esque video shows that it truly is easier then you think to be a Superhero.
One of several videos in a series which highlighted the scientific communities reaction and affection for the Nanodrop products. These lived on their website and allows the viewer to first watch this overview then explore the stories of each of the featured scientists.
The following videos represent ongoing communication with the community. Introducing new products, and promoting partnerships, and listening to their audience.