UTNE READER - IN RADIO
[Subscription Acquisition CD-ROM: Design, Programming, Print, Manufacturing]
The Utne Reader Magazine is a long standing institution striving to deliver "the best in alternative media." We worked with the Utne and the brilliant team at In Radio to create an enhanced CD-ROM which not only deliveres music, lyrics, and photos in a customized player, it also pushed end users to an online subscription webpage both for the magazine and the music service. Delivered to over 100,000 subscribers, it still ranks as one of our favorite early projects.