WHOLE FOODS MARKET
[Multiple Videos: Branding, Social-Educational, Social Media Outreach, Online Brand Management]
We have worked several years on several projects with Whole Foods Market. Creating online video series, and social media campaigns to expand and drive their audience to engage with podcasts, videos, blog posts, and online fundraisers.
For the "Back to School" campaign we produced the video series and ran a social media support campaign garnering coverage from web-news channels and the blogosphere. The campaign also served as the mobile extension of an in-store fundraising campaign which raised resources for the development of "The Lunch Box" a web resource promoting healthy school lunch reform.